International Interiors Barber Rules in Athens Greece


BarberRules in Athens doesn’t just cut hair, the city barbershop is also a hangout that focuses on community, skate culture and cool garms too.


  • OWNERS: Konstantinos and Paminos Perrakis
  • CLIENTS: A core audience of millennials, but we have clients from ages 1 to 91!
  • SIZE: 400 square meters
  • APPOINTMENTS OR WALK-INS: Previous time we had 2 days of walk-ins per week, now we’re appointments-only via Resurva

Bland skin

Total beard reshaping
Fun fact: we have mini skate ramps and a garage where we record our podcast
Facebook Facebook Instagram: @ barberrules on Facebook

BarberRules has made it its mission to bring a new barbering scene to Athens. Mini skate ramps, a pop-up shop and an event space to rival any bar in the city-this is not ‘just’ a barbershop.

Konstantinos Perrakis is a third-generation barber who learned the trade from his grandmother and mother. In fact, he started his career working in his mum’s shop, but knew that his future lay in creating a barbering brand and putting his own stamp on it. Along with his brother and co-owner Painos, they created BarberRules, a truly holistic barbershop. “I said to my designer that I wanted to create a Californian-style shop in Athens,” explains Konstantinos. “We used industrial materials and warm lights. To be honest, the warm lights do make it more of a challenge to execute haircuts, but they’re so much better for ambiance.”The team wanted to depart from a traditional barbershop look there’s no polished wood or old-fashioned features here. There’s a mix of new and vintage Belmonts, skate paraphernalia and the barbershop love Cape Gang’s cool barber capes which give the shop a shot of color.

Speaking of love, there’s a lot of it at BarberRules. In fact, Konstantino goes on to state how hard the recent times has been for everyone in the business. “BarberRules is my home, I’m used to being there 12 hours a day minimum,” he says. “I can only run and cycle right now. I can’t even skate! But there are good things on the way-me and my partner are expecting a baby and we’ve just got a new puppy.”Despite not being able to cut hair and not being able to sell at the tattoo conventions that normally bring in a lot of revenue, economically the business is stable. “Thankfully we’re ok financially but, like a lot of the world, we were closed for three months at the beginning of the recent times which hit us hard emotionally.”

It’s all about connection and community at BarberRules. Located in the Northern suburbs of Athens about 4km from the city centre the shop has roughly 35% local customers, with others coming from all over Athens and some drive into the city for over an hour. In fact, some come from all over Europe. “We see about 1200 clients per month between six barbers. We work six days a week and minimum ten hours a day. We try to keep the price affordable to keep our core audience,” says Konstadinos. “I want the kids in my shop as they’re the community we’re catering to. But we attract all ages, I’ve got clients ranging from 1 to 91!”

And there’s the 3kavalo podcast. It’s not about barbershops or barbers, but rather culture and lifestyle. “We get well-known guests and we have a good chat.”Other ventures include a clothing shop that features major skate brands.

When it comes to the wider industry, competitions and awards, Konstantinos is focused on his business and his clients. Konstantinos explains to MB that although there’s been a barbershop boom in Greece, he’s determined not to follow the scene too closely or compare himself to other businesses. “To be honest I’m not a huge fan of competing against other barbers-I give all my energy to my clients because that’s what’s most important to me at the moment.”When Konstantino talks about the clients he’s had for 16 years he talks about them like they’re old friends. “Now they come with their kids! Creativity and connection is what’s most important to me.”We couldn’t agree with that statement more.

This article originally appeared in the January-March 2021 issue of modern hair salon, you can read the full issue here.

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